For the past 7 years, Z Digital Agency has been helping Swiss SMEs redefine their Swiss SME digital strategy to stay competitive. As a trusted sparring partner, we guide business leaders in building, executing, and measuring a strategy that delivers measurable results.
Today, the digital world is more than just an advertising campaign or a beautiful design.
It’s an ultra-competitive ecosystem where every link in the chain – from website to SEO, from content to advertising – must be optimized and aligned. Too often, SMEs attack their digital transformation in bits and pieces, looking for an expert at the lowest cost, without a clear Swiss SME digital strategy or a measurable roadmap.
The result? Scattered efforts, wasted budgets and few concrete outcomes in the face of ever-increasing competition.
The Role of a Digital Partner Like Z Digital Agency
- To say “no” to non-priority initiatives and to streamline the approach. That’s 50% of our job, you’d be surprised!
- To coordinate the entire digital chain, from web development to advertising, with experts at every step. It takes a 5-legged sheep and an entrepreneurial mindset.
- To constantly adapt the digital strategy to meet the needs of an ever-changing environment. In general, an external partner allows you to optimize faster, as internal teams tend not to point out what’s going wrong… it’s quite natural!
- To measure the effects and possibilities of optimization. Digital work is not something you do and then forget about (and neither is a website, but that’s another subject).
- To train internal teams to take over. A subject all too often forgotten by small business owners, so they can get their teams up to speed and hand over the reins!
How a Digital Agency Strengthens Your Swiss SME Digital Strategy? To Audit, Build, Execute and Train.
At Z Digital Agency, we follow a 4-step methodology to build a structured Swiss SME digital strategy, ensuring a successful digital transformation tailored to the specific needs of Swiss SMEs:
Audit
We carry out a complete diagnosis of the digital environment. We work mainly with SMEs in Switzerland, France and Germany, as large groups often have too many silos and internal politics, which prevent real audits! What are your strengths, your areas for improvement, and above all, what opportunities can you exploit to stand out from the crowd? This audit provides a solid basis for any action.
Build
Based on this audit, we draw up a tailor-made strategy, aligned with your business objectives and resources (every SME is different, which is why a single expert who has created a cheap but fast product is never a good solution for a real deployment of a digital strategy). This strategy is pragmatic, measurable, and designed to adapt to a constantly evolving environment.
Execute
We implement the strategy, managing every step: web development, SEO, content, advertising, and much more. Each action is monitored by a single project manager, a single point of contact. Once again, this is the key to a better follow-up and to real discussions between the CEO and his digital partner.
Train
Here’s our key difference: we train your internal teams throughout the project. Our aim is to give them the skills they need to manage your digital tools independently. We know that this may seem paradoxical – training your teams so that they can do without us – but that’s exactly what makes us so strong. But to do this, you need hands-on training, not theoretical power points, delivered by teams who already know your products and processes. Even more so with Artificial Intelligence training in Switzerland, which has to be based on precise use cases, not a list of magic wands.
This is particularly true for artificial intelligence. Beyond the buzz, AI can transform your business by automating tasks, improving performance and optimizing processes. But its adoption requires real expertise, an AI agency in Switzerland. With over 17 AI projects completed, we’ve seen (and wiped the slate clean) on how to integrate these tools effectively, while supporting your teams to get the most out of them.
Why is it so Cost-Effective to Work With a Digital Agency Like Z Digital Agency?
As a business owner, I look twice before spending money on expertise that could be provided in-house. But in reality, complexity, speed and flexibility are also important variables.
A Complete, Flexible Team For The Equivalent of a Full-Time Employee
At Z Digital Agency, our rates start from 7,000 CHF per month, including a complete team of experts, with no obligation, and who will adapt to the phases of your project. At this price, you benefit, for the equivalent of one full-time position, from a team that would be impossible to recruit in-house, covering all the stages of a digital strategy: audit, execution, and even the training of your in-house teams. This approach guarantees flexibility and expertise, whereas an employee can never be that 5-legged sheep, always up to date on the latest crucial digital trends and tools.
Eventually, there’s nothing to stop you from re-internalizing certain skills, and having Z Digital Agency’s teams train you. But from entrepreneur to entrepreneur, the digital world has become too complex, technical and fast-moving not to have a partner who is himself competent, technical and flexible.
The Right AI And Tools For Your Digital Projects
Does your team know all the possibilities of the available digital tools that help streamline your growth? Probably not. In general, these tools are expensive. With a partner like Z Digital Agency, who already pays for licenses, you get the right tool, at the right time. And if it becomes key to your growth, you’ll be able to install it… with the help of those who have already used it on a daily basis many times over! Take HubSpot, for example: we’ve never yet seen a customer who installed HubSpot on their own and was using more than 20% of the version for which they had purchased licenses. It’s a shame, but it’s normal, and that’s our role as a Hubspot partner agency.
Lastly, choose the right partner: if you have an entrepreneurial culture within your teams, choose a similar partner. If, on the other hand, your corporate culture is more traditional and procedural, choose… a partner other than Z Digital Agency 😉
Why a Digital Agency is Key for Your Swiss SME Digital Strategy?
We offer a 360°, no-obligation team for Swiss SMEs, tailored to every phase of your project. As a collective of experts, all former entrepreneurs, we bring an outside view, a global strategy and tailor-made expertise to optimize your digital performance.
Looking For a No-Obligation Sparring Partner?
Ready to find a partner for your digital strategy? Contact us to find out how a comprehensive, measurable approach can transform your growth.
