Meta Ads to power Namaka’s launch
Meta Ads pre-launch strategy behind Namaka’s success
We
track everything
Summary
In 2020, Namaka embarked on introducing Geneva’s first floating center, aiming to offer residents a unique avenue for holistic well-being. To ensure a successful launch, they partnered with Z Digital Agency to strategise a pre-launch campaign focused on securing pre-bookings and reservations.
Our approach
Recognising the importance of generating early revenue and building anticipation, ZDA proposed the creation of a dedicated landing page, bypassing the need to wait for the full website development. This landing page featured a simple e-commerce solution, enabling customers to purchase sessions and gift cards seamlessly.
We then focused on targeted advertising through Meta. Given the novelty of floating therapy in the region and the associated low search volume, Google Ads were deemed less effective. Instead, the focus was on Meta ads, UGC type content and diverse images and videos to engage potential clients.
Audience segmentation
We tested different audiences to see who would respond best, trying both broad and more specific groups. Athletes were a key focus, as floating helps with muscle recovery. We also targeted pregnant women looking for relaxation and pain relief, along with people interested in mindfulness and consciousness, who were likely to appreciate the deep relaxation benefits of floating.
MVW or Minimum Viable Website
Since waiting for a full website would have delayed sales, we took a faster approach by creating a simple, high-converting landing page. The goal was to start generating revenue and building excitement before Namaka’s official launch. The page was designed for clarity and ease of use, allowing visitors to quickly learn about floating, book sessions, and purchase gift cards.
To maximise conversions, we kept the messaging straightforward and included a seamless e-commerce solution. This way, people could commit to trying floating without hesitation, helping Namaka secure early bookings and validate demand before opening its doors.
They’ve trusted us as their Meta Ads Agency
Why should you work with Z Digital Agency’s team ?
Benjie of Switzerland Julien Kervio, co-owner
We've worked with 4 experts from ZDigital, in SEO, community management, FB / Google Ads and on adaptations of the site in Swiss German. We've collaborated in many different ways, from project management to coaching and even knowledge transfer. These 2 phrases sum up the strength of the ZDigital concept: everything is possible, everything is flexible! The fact that we can rely on a large network of experts, all working in close cooperation, makes all kinds of bridges possible. You've got a problem, you tell your contact person, who then puts you in touch with the right person in the collective... it's great!
Namaka Nikolay Makharashvili, co-founder
ZDA was a very precious resource in our company to lead and build a digital marketing strategy. From webdesign to digital campaigns through customer experience solutions, ZDA was instrumental to drive all steps leading to success and results. In our specific case, they managed all digital activities to launch successfully Namaka floating center in Geneva. They were strategic and hands-on, which is a great quality to transform ideas and intentions into reality, efficient action plans and great results (revenue, customer acquisition, awareness). ZDA is reliable, positive, efficient and creative. This has been a real pleasure to collaborate with them during 3 years and we highly appreciated their contributions.
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