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The Design & Web agency for FunPlanet since 2020: from web and branding to digital advertising.

We started as a web agency for Funplanet.ch, the indoor theme park leader in Switzerland. Since then we have: created a full new corporate branding, designed leisure centers, developed websites and managed all advertising campaigns.

years of collaboration

Full

web agency

Complete

rebranding

All digital

marketing campaigns

From a new website to a full web & marketing agency work, the story of FunPlanet

Since 2020, the team has been growing with FunPlanet, finding the right technologies for their needs, building a full corporate branding that was then turned into massive indoor centers coverings, to finally take care of all digital marketing campaigns on Meta, Google Ads and LinkedIn, for both B2B and B2C needs in Switzerland.

A web agency for FunPlanet

Back in 2020, when we first analyzed the needs of Funplanet, a full React Native website on Strapi was our first choice, to match their Odoo ERP needs. But after the initial project phase was launched, we quickly understood that this framework was not well-adapted to their actual needs, with lots of external SaaS services and lots of customization needs for each center.

Therefore Z Digital Agency imagined a brand new website, based on actual needs and team’s requirements, after working 2 years together, and developed a Statamic website, with a complete Brand Design Agency work for the FunPlanet group. The new website is completely custom, robust and very fast.

But above all, its maintenance and core update are very light, thanks to a robust Statamic framework, based on a clea Laravel framework.

A brand design agency for FunPlanet

In 2023, FunPlanet required a complete rebranding. A new coherent brand identity was imagined by Z Digital Agency to gather all 4 leisure centers around a clear corporate identity, that could be easily translated into website’s designa and digital advertisign campaigns.

This new branding has then been turned into indoor giant brand identity design for some FP center like in Bulle, with 20m x 5m billboards and a complete wall coverings.

A full-service Advertising agency for B2C and B2B

Z Digital Agency has quickly converted the new website funnels and brand identity into digital advertising campaigns.

From Meta ads agency work, for events, brand awareness and activities awareness, to Google Ads agency work for conversions with a 6 figure budget all across Western Switzerland, Z Digital Agency has covered the entire digital sales funnels of FunPlanet.

With offers for B2C and B2B alike, the challenge has been to avoid advertising silos, while maintaining a cost of acquisition around 10% (900% RoAS). New campaigns are constently designed to match the new offers at FunPlanet, showcase the depth of FunPlanet activities offer and turn visitors into B2B event clients!

SEO & Content Creation for FunPlanet

After a digital demand analysis, Z Digital Agency has gathered and selected the best keywords for FunPlanet. in 3 languages for Switzerland, based on actual data. Then a SEO content strategy was built around key themes about FP leisure parks.

The SEO agency work was built around 3 pillars:

Technical on-page SEO, with a clear SEO cluster-based internal linking strategy
Backlinking strategy for domain authority, with regular external backlinks audits
SEO Content strategy around localized keywords.

Not to forget a GDPR compliant tracking & Hubspot to measure SEO results in terms of leads:

Once a GDPR compliant & GTM server-side tracking had been setup, we have enough data to start monitoring our progress. But FunPlanet is both a B2C and B2B service provider. Therefore as a Hubspot partner agency in Switzerland, we set up Hubspot CRM to keep track of B2C and B2B leads across their entire lifespan.

They’ve trusted us as their Web & Design Agency

Why should you work with Z Digital Agency’s team ?

Green-GO Digital Silvio Cibien, CEO

Why Z Digital Agency? Just because they are THE Digital Agency. A great team, always responsive, efficient, quick . In 2 years we have achieved a significant presence on the rights social medias, plus a great marketing support, advertisements, videos, booth design … you name it! ZDA? They deliver!

Benjie of Switzerland Julien Kervio, co-owner

We've worked with 4 experts from ZDigital, in SEO, community management, FB / Google Ads and on adaptations of the site in Swiss German. We've collaborated in many different ways, from project management to coaching and even knowledge transfer. These 2 phrases sum up the strength of the ZDigital concept: everything is possible, everything is flexible! The fact that we can rely on a large network of experts, all working in close cooperation, makes all kinds of bridges possible. You've got a problem, you tell your contact person, who then puts you in touch with the right person in the collective... it's great!

Namaka Nikolay Makharashvili, co-founder

ZDA was a very precious resource in our company to lead and build a digital marketing strategy. From webdesign to digital campaigns through customer experience solutions, ZDA was instrumental to drive all steps leading to success and results. In our specific case, they managed all digital activities to launch successfully Namaka floating center in Geneva. They were strategic and hands-on, which is a great quality to transform ideas and intentions into reality, efficient action plans and great results (revenue, customer acquisition, awareness). ZDA is reliable, positive, efficient and creative. This has been a real pleasure to collaborate with them during 3 years and we highly appreciated their contributions.