Accueil » Z-Case Studies » Alpinstore

Outdoor e-commerce agency: helping Alpinstore.com with its digital growth

Back in 2020, the team at alpinstore.com and Foxglove have asked Z Digital Agency to act as its SEO agency and Google Ads agency. Years later, the results have been great!

40000

outdoor products

1000

contents created

SEO

optimization

Google Ads

expertise

An e-commerce agency challenge with 40K+ outdoor products

From Google Ads, to Meta Ads and SEO, the team has been active since years with Alpinstore.com, helping to increase the total turnover by 100% and reduce the cost of acquisition by half.

SEO optimization with a double expertise

Helped by the expert tools of Foxglove Partners, the team at Z Digital Agency supervized the complete SEO rework and optimization of the very large e-commerce website of alpinstore.com, from 2020 till today.

With 300K+ web pages, 500+ e-commerce categories and 300 brands, the challenge was to:

make the entire website indexable (technical SEO)
optimize internal SEO linking (on-page SEO)
rebuild the total structure and of the website (menu, product pages structure, blogs…) to optimize the budget crawl
improve the overall domain authority (off-page SEO)
help with content optimization for Google Ads quality score

A Google Ads agency challenge

With 40’000 products in 10 languages and countries, the overall Google Ads advertising agency work was quite challenging. Beyond transforming the entire account into a Performance Max system, with thousands of very precise asset groups, Z Digital Agency team worked at reducing the cost of acquisition and monitoring daily the total cost of ads as a ratio of the total turnover, aiming at having an advertising metrics that is relevant for the business and easy to compute on a daily basis.

Several millions euros have been spent and the team is still helping at managing the Google Ads and Facebook Ads accounts in all countries.

They’ve trusted us as their SEO Agency & Google Ads Agency

Why should you work with Z Digital Agency’s team ?

Alpinstore Pascal Labrue, CEO

Great agency - professionalism, attentiveness and responsiveness. I have been working with ZDA for 4 years and can only recommend.

Green-GO Digital Silvio Cibien, CEO

Why Z Digital Agency? Just because they are THE Digital Agency. A great team, always responsive, efficient, quick . In 2 years we have achieved a significant presence on the rights social medias, plus a great marketing support, advertisements, videos, booth design … you name it! ZDA? They deliver!

Alfavin.ch Jean Daniel Loparco, CEO

We have been working with Z Digital Agency for several years. The team is very professional, competent and responsive!

Namaka Nikolay Makharashvili, co-founder

ZDA was a very precious resource in our company to lead and build a digital marketing strategy. From webdesign to digital campaigns through customer experience solutions, ZDA was instrumental to drive all steps leading to success and results. In our specific case, they managed all digital activities to launch successfully Namaka floating center in Geneva. They were strategic and hands-on, which is a great quality to transform ideas and intentions into reality, efficient action plans and great results (revenue, customer acquisition, awareness). ZDA is reliable, positive, efficient and creative. This has been a real pleasure to collaborate with them during 3 years and we highly appreciated their contributions.